Jereon’s grandmother came up with a plan – keep making elderflower liqueur and no one in her family could stay away. Needless to say it worked, worked so well that her grandson took up the helm and made all of Belgium want it as well.

Little by little, RoomeR has grown from a small cottage industry, selling 200 bottles a month, to now producing over 100,000 bottles a year. Not only does it tastes delicious, but it couldn’t be prettier. Pure white elderflower petals dance around in the golden liqueur within its iconic, test-tube like bottle!

Jereon and his partner, Tine, have worked hard to make RoomeR a socially responsible workplace, employing those who might not be able to work otherwise. They are dedicated to making […]

It worked for our guest today, but I don’t recommend it unless of course you are as talented as he. Missing deadlines, ignoring briefs, but using his quick wits and competitive spirit, Michael Mann has rightfully garnered the title UK Brand Ambassador of Bols Genever and Galliano.   

We are also joined by Jess Mili, who didn’t miss deadlines, read her brief, and went on to beat 2,000 entrants from 75 countries, grabbing the title of Bols Around the World Champion. It was great to catch her in London as her year begins representing Lucas Bols around the world.

Genever, the precursor to Gin, is sampled in bars all over the Netherlands. Little shots of potent juniper-flavored spirit served morning, noon and night. It’s been around since […]