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10 Best-Selling Bourbon Brands in the U.S.

Bourbons under 30

The Old Fashioned is a cocktail that beautifully captures simplicity and sophistication. Just three ingredients—bourbon, sugar, and bitters—come together to create a drink that has been cherished for generations. But the bourbon you choose can make all the difference, elevating the cocktail from good to truly exceptional. Here are the top 10 bourbons that pair perfectly with this classic libation, ensuring every sip is memorable.

Buffalo Trace

1. Buffalo Trace
@PC Buffalo Trace

Buffalo Trace is known for its high-quality, small-batch production and rich, caramel-laced flavor, making it a go-to for those seeking a classic bourbon experience.

You can find it here

Bulleit Bourbon

Bulleit Bourbon
@PC Bulleit Bourbon

Bulleit’s high-rye mash bill gives it a signature spicy, peppery finish, making it a top choice for whiskey enthusiasts and mixologists crafting classic cocktails.

You can find it here

Wild Turkey 101

9. Wild Turkey 81 Proof
@PC WIld Turkey

Known for its bold, high-rye spice and rich flavor, Wild Turkey is a favorite for those who prefer a stronger bourbon with a bit more kick.

You can find it here

Woodford Reserve

Woodford Reserve
@PC Woodford Reserve

Favored by whiskey connoisseurs, Woodford Reserve is a premium bourbon with deep caramel, chocolate, and spice notes, often found in high-end cocktails and tasting flights.

You can find it here

Old Forester 86 Proof

Old Forester
@PC Old Forester

As the first bourbon sold in sealed bottles, Old Forester has been a trusted name in whiskey for over 150 years, offering a well-balanced mix of sweetness and spice.

You can find it here

Four Roses Small Batch

5. Four Roses Small Batch
@PC Four Roses

This historic brand is loved for its smooth, floral, and slightly fruity profile, with a range of expressions that appeal to both newcomers and experienced bourbon lovers.

You can find it here

Jim Beam

Jim Beam
PC Jim Beam

Jim Beam has been America’s top-selling bourbon for decades. Known for its smooth, approachable flavor and affordable price, it’s a staple in homes and bars worldwide.

You can find it here

Knob Creek Small Batch

Knob Creek
@PC Knob Creek

Aged longer than many standard bourbons, Knob Creek delivers a robust, full-bodied taste with a rich oak influence, making it perfect for slow sipping.

You can find it here

Maker’s Mark

@PC Maker's Mark
@PC Maker’s Mark

With its iconic hand-dipped red wax seal and smooth, wheated flavor, Maker’s Mark stands out as one of the most recognizable and beloved bourbons in the world.

You can find it here

Evan Williams

8. Evan Williams Black Label
@PC Evan Williams

As one of the best-value bourbons on the market, Evan Williams offers rich caramel and vanilla notes at a budget-friendly price, making it a favorite among casual drinkers and bartenders alike.

You can find it here

These ten bourbons offer a spectrum of flavors and strengths, ensuring something for every beginner’s taste. Start with one, explore its nuances, and soon, you’ll be ready to dive deeper into the diverse and delicious world of bourbon. Cheers!

Now Make A Great Old Fashioned

Classic Old Fashioned
@PC A Lush Life Manual

Now that you have your bourbon bottle in house, time to make some cocktails! Here is my list of both classic bourbon cocktails and a few new ones that work for every season!

Find all the recipes here

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